Keith Appleby

BUSINESS EXPERIENCE

Chief Operating Officer, Digital Research Lab, LLC, 2012-Present
  • Streaming4Charity.Org/Sharing4Charity.org : Current project involves accessing data from RESTful API’s (YouTube, Twitch, Reddit) to automatically update sites via cron and automate Twitter posts
  • Conceived and directed all aspects of Streaming4Charity.org, a single page AJAX application that allows users to donate their own CPU power to find free cryptocurrency for charity and non-profits.
  • Manage and generate content for web, social media, and related properties including Facebook, Twitter, Tumblr using Hootsuite and other tools
  • Create and manage Facebook advertisements, sponsored tweets, and pay per click campaigns, such as Google Adwords
  • Analyze site performance of both SEM and SEO efforts by utilizing Google Analytics and other custom tracking
  • Administration of dedicated server using WHM and CPanel
  • Developed and marketed the iPhone game, “Trivia With Pals”
CEO/Founder, Quizzo Pub Trivia with Dr. Seven Phoenix and QuizzoPubTrivia.com, 2010-2017
  • Dynamic and charismatic public speaker, hosting, writing questions, and running successful and popular trivia nights at local establishments including Starlight Lounge, Cornucopia, Level Up, The Barn Light, Oak Street Speakeasy, and Villard Street Pub
  • Impeccable customer service and people skills, cultivating a loyal and dedicated fan base and followers
  • Author of several Amazon bestselling trivia books including American Pub Trivia, American Pub Trivia, Volume II, 627 Challenging Sports Trivia Questions and others
  • Responsible for all aspects of book development, design, construction, conversion to Kindle, marketing, etc.
  • Created E-commerce site QuizzoPubTrivia.com, selling individual and group quizzes to other quizmasters and  bars
CEO / Founder, Onomatopoeia Holdings, LLC, 2002-2012
  • Generated over $10,000,000 of revenue for clients including Zappos.com, HomeClick.com, 1-800-Contacts.com, BoatersWorld.com, and many more
  • Responsible for all aspects of business including business development, accounting, cash-flow management, and implementing and allocating approximately $1,000,000 annual advertising budget
  • Recognized expert in search arbitrage, search engine marketing, and affiliate marketing

COMPUTER EXPERIENCE

  • Word, Excel, Access, Excel, PowerPoint, Outlook
  • Google product suite including Analytics, Adwords, and associated API’s
  • WHM, Cpanel, Linux system administration
  • Stata, SAS, SPSS, IveWare
  • WesVarPC, HYPERResearch, Atlas.ti, CASES, Blaise,
  • Expert in WordPress, HTML, and CSS, Some knowledge of: LAMP, PHP, Perl, SQL

EDUCATION

Doctor of Philosophy, Sociology, 2006-2012

University of Oregon, Eugene, Oregon

  • 2012:  Dissertation:  Same-Sex Sexual Behavior in America

Committee:  Michael Dreiling (chair), Robert O’Brien, Francis White, Eileen Otis

  • 2008:  Comprehensive Exam:  Quantitative Methods

Committee:  Robert O’Brien (chair), Richard York, and Aaron Gullickson

Master of Science, Sociology, 2004-2006

University of Oregon, Eugene, OR

  • Master’s Paper:  Predictors of Male and Female Same-Sex Sexual Contact

Advisor:  Michael Dreiling

Graduate Course Work, Survey Methodology, 2002-2004

University of Maryland, College Park, MD

  • Joint Program in Survey Methodology
Bachelor of Arts, Sociology, 1999

Millersville University, Millersville, PA

  • Minor: Economics

 

 

Contact

Address
491 West 8th Ave.
Eugene, OR 97401

Email
appleby@gmail.com

Phone
541-521-0099