Keith Appleby, Ph.D.

Keith Appleby

About Me

Web Developer, Business Analyst, Data Scientist
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I am a Tech Guy, Business Analyst and Data Scientist in Eugene, Oregon. 

I earned my Ph.D. in Sociology at the University of Oregon in 2012. My comprehensive exam area was in Quantitative Methodology (Statistics, Survey Research, Data Collection). Sometimes people ask "Oh, you aren't actually using your Ph.D.?"  because I am not working in academia. The fact is: Doing web development and business analysis, I use those sociological skills and training all day long, every day. I think one thing that sets me apart from others is that when I do an audit of a Google Ads account, for example, I can just eyeball the numbers, do the math in my head, and see the patterns in the keywords and conversion rates right away. I can then immediately translate that data into actionable (and profitable) business intelligence. So, yes, I use my Ph.D. 

I ran my own business from 2004 - 2018 with a variety of business models - grossing over $1 million in revenue in 2008 alone. During that time, I also hosted several popular trivia nights at local bars and pubs.  I wrote a few bestselling trivia books under my pen/stage name, Dr. Seven Phoenix. You can check them out on Amazon if you want. 

Nowadays, I work for "The Man".... trading in the security and reliability of a steady paycheck over the feast and famine (and stress) of running my own company. 

  • Address 491 West 8th #12, Eugene, Oregon 97401
  • E-mail appleby@gmail.com
  • Phone 541-521-0099
  • Freelance/Consulting $150 an Hour, Select Projects Only

Skills

Web Development

Web Development

Business and Data Analysis

Business and Data Analysis

SEO and SEM Expert

SEO and SEM Expert

Resume

20+ Years of Experience - Ph.D., 2012

Education

2006-2012

Doctor of Philosophy, Sociology

University of Oregon, Eugene, Oregon

  • 2012: Dissertation: Same-Sex Sexual Behavior in America Committee: Michael Dreiling (chair), Robert O’Brien, Francis White, Eileen Otis
  • 2008: Comprehensive Exam: Quantitative Methods Committee: Robert O’Brien (chair), Richard York, and Aaron Gullickson

2004-2006

Master of Science, Sociology

University of Oregon, Eugene, Oregon

  • Master’s Paper: Predictors of Male and Female Same-Sex Sexual Contact Advisor: Michael Dreiling

2002-2004

Graduate Course Work, Survey Methodology

University of Maryland, College Park, MD

  • Joint Program in Survey Methodology

1997-1999

Bachelor of Arts, Sociology

Millersville University, Millersville, PA

  • Minor: Economics

Experience

December 2018 - Current

Business Analyst/Digital Marketing Lead

Confidential - Employer and Current Reference Available Upon Request

  • Lead author of proposals that generated over $1,000,000 in new contracts. 
  • Created ads and tracking in the Google Ecosystem, integrating complex event and conversion tracking in Google Tag Manager and Facebook Pixel with Google Analytics event goals. 
  • Responsible for all aspects of integrated, Google, YouTube, LinkedIn, Facebook, Instagram digital marketing campaigns with monthly budget of over $20,000
  • Connected CRM’s like Salesforce and Marketo with lead generation pages and web analytics including CallRail phone tracking
  • Setup and connect Google Merchant Center / Google Shopping Feed, Amazon, and eBay sales channels with Shopify, WooCommerce
  • Analyzed organic search traffic in tools such as Moz Pro, SEM Rush and BrightEdge to make both technical and on page SEO recommendations 
  • Responsible for creating monthly reports and custom client dashboards in Tableau, Google Data Studio and other data visualization tools

June 2018 - December 2018

Web Designer

Confidential - Employer and Current Reference Available Upon Request

  • Designed , developed and maintained client websites (portfolio upon request), WordPress Super-Expert
  • Configured and supported hosting on WP Engine, AWS, Google Cloud Platform, Digital Ocean 
  • Created e-commerce sites, top to bottom, in both Shopify and WooCommerce
  • Responsible for DNS configuration, SSL installation, plugin  and app updates
  • Setup email for clients (including MX and SPF records) in Gmail/Gsuite.

2012-2018

Chief Operating Officer

Digital Research Lab, LLC

  • Streaming4Charity.Org/Sharing4Charity.org :  Project involved accessing data from RESTful API’s (YouTube, Twitch, Reddit) to automatically update sites via cron and automate Twitter posts

  • Conceived and directed all aspects of Streaming4Charity.org, a single page AJAX application that allows users to donate their own CPU power to find free cryptocurrency for charity

  • Manage and generate content for web, social media, and related properties including Facebook, Twitter, Tumblr using Hootsuite and other tools

  • Create and manage Facebook advertisements, sponsored tweets, and pay per click campaigns, such as Google Adwords

  • Analyze site performance of both SEM and SEO efforts by utilizing Google Analytics and other custom tracking

  • Administration of dedicated server using WHM and CPanel

  • Developed and marketed the iPhone game, “Trivia With Pals”

2010-2017

CEO/Founder

Quizzo Pub Trivia with Dr. Seven Phoenix and QuizzoPubTrivia.com

  • Dynamic and charismatic public speaker, hosting, writing questions, and running successful and popular trivia nights at local establishments including Starlight Lounge, Cornucopia, Level Up, The Barn Light, Oak Street Speakeasy, and Villard Street Pub

  • Impeccable customer service and people skills, cultivating a loyal and dedicated fan base and followers

  • Author of several Amazon bestselling trivia books including American Pub Trivia, American Pub Trivia: Volume II, 627 Challenging Sports Trivia Questions and others

  • Created E-commerce site QuizzoPubTrivia.com, a B2C/B2B site selling individual and group quizzes to other quizmasters and bars

2002-2012

CEO/Founder

Onomatopoeia Holdings, LLC

  • Generated over $10,000,000 of revenue for clients including Zappos.com, HomeClick.com, 1-800-Contacts.com, BoatersWorld.com, and many more

  • Responsible for all aspects of business including business development, accounting, cash-flow management, and implementing and allocating approximately $1,000,000 annual advertising budget

  • Recognized expert in search arbitrage, search engine marketing, and affiliate marketing

Marketing, Business and Data Analysis

Google Ads

Bing Ads

Facebook Ads

SEO

Google Analytics

Google Data Studio

Quantitative & Survey Methods

Data Analysis

Web Development

Wordpress

Shopify

WooCommerce

HTML

CSS

LAMP Stack

WHM/Cpanel

Portfolio

Results
Geo-Targeted Split A/B Testing
Geo-Targeted Split A/B Testing
E-Commerce, Web
SEO Optimization
SEO Optimization
SEO, Web
Large E-Commerce Retailer Google Ads Audit
Large E-Commerce Retailer Google Ads Audit
E-Commerce, SEM
Original Gmail Beta Tester
Original Gmail Beta Tester
Web
E-Commerce Shopify Store Launch
E-Commerce Shopify Store Launch
E-Commerce
Amazon Optimization
Amazon Optimization
E-Commerce

"Men Lie, Women Lie, Numbers Don't."

Jay-Z

Contact

Get in Touch

Get in Touch

491 West 8th #12, Eugene, Oregon 97401
appleby@gmail.com
541-521-0099

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